This week, the haircare category saw innovative launches, with K18 rolling out its first serum under its new FutureIQ line, while new brand Re:You debuted with a hair revival serum. Meanwhile, California Naturals and Dr. Squatch both entered the kids category with shower essentials, including shampoos, conditioners, and bar soaps. As summer is still in swing, facial mists proved a popular format with a new cooling climate-control refresh, a makeup remover mist, and a setting spray. Featuring news from RCMA Makeup, Bobbi Brown, and Augustinus Bader, here’s what caught our editorial team’s attention over the last seven days.

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